
A growing number of Hungarian online stores are redesigning their image in order to appeal to female shoppers, and current trends indicate that women will make up one-half of all Hungarian online customers by 2012. The number of online shoppers in Hungary totaled nearly 1.1 million over the past year, and the majority of internet users are also browsing the world wide web to do product research prior to shopping, reveals the Report on the Internet Economy published by GKIeNET–T-Mobile.
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In 2010 electronic retail sales in Hungary are expected to continue growing, totaling approximately 130-135 billion forints, compared with 99 billion last year and 61 billion in 2008, a GKIeNET survey reveals. Online sales now account for over 1.6% of all retail sales in Hungary, and this rate keeps increasing exponentially.
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2.3 million people play online games on a regular basis in Hungary, and an increasing number of players devote their free time to massively multiplayer online games (MMOG). Over 670 thousand Hungarian MMOG enthusiasts play strategic games as well as online role-playing games, reveals the Report on the Internet Economy by GKIeNET – T-Mobile.
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