E-Commerce Trends in 2011

Hungarian retailers capable of significantly boosting their sales volumes in 2011 were almost exclusively those engaged in selling online. Exact figures will not be available until after the books are closed for the year, but preliminary estimates indicate that the volume of the Hungarian online retail sector was 155 billion forints, and online sales of services were also up significantly. The year featured five exciting trends. By the end of 2011 the number of women making online purchases equaled that of men. Online coupon sales have made it possible to sell services that had previously been unavailable online. Buyers’ clubs have grown explosively, like in other European markets. Participants in the online classified ad market have forced auction marketplaces into heavy competition. Meanwhile virtual hypermarkets have started cropping up – this is the summary of the GKIeNET – T-Mobile “Report on the Internet Economy” published in January.
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Players with Handsets, Handsets that Play

Currently the most popular items in mobile app stores are mobile games. Games of skill and logic are the most popular among users, especially if they also have multiuser capabilities. At the end of August 2011 there were 2.4 million smartphones in use in Hungary, which is 25% of the 9.6 million total inventory, reveals the GKIeNET – T-Mobile Report on the Internet Economy.
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Hungarian E-Commerce Was Soaring Again Last Year

Online commerce in Hungary continued to grow dynamically in 2010, reveals GKIeNET’s survey published in August 2011. Sales at webstores, making up 1.8% of all retail sales in Hungary with a total value of 133 billion forints keep increasing in 2011 and may total up to 155-160 billion forints.
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