Bonuses and coupons: the market to shake up e-commerce – part 1/3

A war of words has broken out in recent months among the participants in the increasingly competitive online bonus/coupon market, which is not surprising, given the explosive growth in this market. GKIeNET, in cooperation with the E-Business Research Center of Corvinus University, has been tracking the key metrics of the participants since the inception of [...]

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Why do people by tablets?

In February 2010, when the first iPad appeared, most users rightfully asked themselves “Why should I buy a tablet?” A year later, as the iPad 2 debuts in Hungary, the question is more pressing than ever. Global tablet sales are expected to be the same order of magnitude as sales of netbooks, which turned the [...]

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E-commerce on mobile phones – heavy traffic also from smartphones in 2010

Purchases made via smartphones were finally measurable in 2010 and reached 1.5% of all electronic sales in Hungary. Consequently, Hungary is in line with other developed e-commerce markets: shopping habits are gradually changing – reveals GKIeNET – T-Mobile’s Report on the Internet Economy.

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Smartphones are navigating us

The past three years brought a breakthrough in the world of navigation devices: PDA devices used solely for navigation are gradually being replaced by smartphones. In September 2010, 1.5 million navigation-enabled smartphones were used in Hungary, giving momentum to location services, reveals the Report on the Internet Economy published by GKIeNet – T-Mobile.

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Women are the online shoppers of the future

A growing number of Hungarian online stores are redesigning their image in order to appeal to female shoppers, and current trends indicate that women will make up one-half of all Hungarian online customers by 2012. The number of online shoppers in Hungary totaled nearly 1.1 million over the past year, and the majority of internet [...]

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